Tuesday, March 18, 2008

International McDonalds

McDonalds is always a great place to start when considering the international market since they allow us here in the US to compare their ads and aspects to ours. One commercial I found on youtube was one made for the Egyptian market. It was a couple going to McDonalds, and it was basically the same as that I have seen for Dr. Pepper. The guy orders something and the girl reaches for some and he completely freaks out. They then continue to fight, while “I Would Do Anything For Love” blasts in the background.
I find this commercial interesting because it is basically something that you would see here in the US, the only thing that is different is that it is in Arabic. Also I think it is funny that the same basic idea of this commercial was presented here except for another product. Obviously it is not an extremely ingenious idea, however it is still kind of funny to see.
I feel McDonalds ads are often universal, and globally accepted due to the fact that they are an international icon. McDonalds is a representation of America (in a way) but tweaked by each specific location to fit the needs and desired of the market. McDonalds will always be popular, since it is cheap and known all over the world.

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