Monday, March 31, 2008

Mobile Advertising

Mywaves is the largest mobile video source today. It has just recently announced many new advertising clients to help them get the word out about this product. According to the CEO of Mywaves, "In order for us to continue making our service enjoyable for consumers and effective for our advertising partners, we remain dedicated to monitoring all aspects of our service so we remain savvy to what works and what doesn't work for both. With the combination of our reach, researching and targeting capabilities, and variety of ad units to reach mobile consumers, our video service has become a leading platform for mobile ad delivery."
Starting this week, Mywaves has decided to launch a general awareness campaign for Microsoft, in India. The banner ads will be on Mywaves mobile sites, and will advertise the MS Office New Day Product line. In March Mywaves did advertising in cooperation with the Toyota Matrix and also worked on a campaign with Mini to promote their new model the “Club Man.” Mywaves is a good medium to use for advertisers to get their message out globally by using the same commercial that they would for tv or the internet. “Many advertisers are looking to maximize their creative investment by using the same ads they produced for their online and TV buys for their mobile campaigns.”

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Wednesday, March 26, 2008

Planet POGO

It has all come down to theme parks. Cartoon Network, owned by Turner International, is now planning to build a theme park in India, entitled Planet Pogo, which is also based on the Children’s channel Pogo. It has only been a little more than a decade after satellite television first beamed cartoons into India’s living rooms. They are already getting their first amusement park that is based on cartoon characters. This deal is enabling Cartoon Network to reintroduce characters such as Tom and Jerry, The Flintstones and Scooby Doo to a new generation of kids. They can bring back some of the classics. Disney is known as the pioneer in this area, since they repackaged Mickey Mouse to the world through Disney World and Disney Land.
Sales from distributing cartoons alone are rising very fast, more than 20% a year. It has been noticed that the children of India love the American cartoons. “Analysts say that for companies such as Turner the centers are a way of selling cartoons beyond the screen: encouraging children to spend their parents’ money on branded clothes and games in the "sealed" environment of a theme park.”

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Thursday, March 20, 2008

AOL: new advertising strategy

It has been said that Dana Dunne, CEO of AOL plans to make AOL a European internet advertising giant. He plans to create more advertising over seas for AOL, which could then potentially create free service if the revenue from advertisers is enough. In 2007 AOL began to expand in Europe, starting off with 3 countries. After 11 months 11 more countries were on board. AOL’s mission now is to get its message across to the international advertising community. He plans to attract new users that had been loyal to Google and Yahoo.
The strategy being used to get more international advertisers includes “4 pillars,” which are improving free products and services, international expansion, building advertising platforms and deciding how budgets are best spent.
I think that the attempt to get more international users would be a great idea to up the advertising for AOL. I remember when AOL was the service to use back when I was in middle school. Now that there are so many more with better prices AOL has been put on the back burner. This new plan of AOL to get more advertisers and to possibly lower costs would be extremely beneficial. They just have to make sure it doesn’t get too cluttered like Yahoo!

more information

Tuesday, March 18, 2008

International McDonalds

McDonalds is always a great place to start when considering the international market since they allow us here in the US to compare their ads and aspects to ours. One commercial I found on youtube was one made for the Egyptian market. It was a couple going to McDonalds, and it was basically the same as that I have seen for Dr. Pepper. The guy orders something and the girl reaches for some and he completely freaks out. They then continue to fight, while “I Would Do Anything For Love” blasts in the background.
I find this commercial interesting because it is basically something that you would see here in the US, the only thing that is different is that it is in Arabic. Also I think it is funny that the same basic idea of this commercial was presented here except for another product. Obviously it is not an extremely ingenious idea, however it is still kind of funny to see.
I feel McDonalds ads are often universal, and globally accepted due to the fact that they are an international icon. McDonalds is a representation of America (in a way) but tweaked by each specific location to fit the needs and desired of the market. McDonalds will always be popular, since it is cheap and known all over the world.

Thursday, March 13, 2008

BBC and Rolex, new friends?

The BBC, one of the most prestigious news stations in the nation, has now accepted advertising from Rolex on their website. Rolex has now been labeled he official advertiser on, the international site for the BBC. Rolex, the Swiss watchmaker, will sponsor all the content on BBC. Com, including news, weather, and sports. This will also help in a move to brand the message to 28 million non-UK users. However, users from Britain will be redirected to the UK site that does not have any advertisements. This is because there have been a lot of concerns raised that the BBC is becoming commercialized.
This Rolex partnership will be the first in a series of advertisements for the BBC. Critics believe that this decision to have advertising on the site is a bad move for the BBC since it is a public service broadcaster. A spokeswoman said: "The BBC’s reputation at home and internationally is based on its freedom from advertising and commercial pressures.


Monday, March 10, 2008

Nielsen goes Global!

Nielsen Media Company has just announced that they will be collaborating with the New York Times to announce their first international campaign. This new campaign is based on brand awareness. They want to be seen internationally as the premier media research company. To accomplish this goal, Nielsen will feature ads in NY Times sports magazine called PLAY, which comes out four times a year. Nielsen will be the sole advertiser for the August issue of PLAY, which is focused solely on the 2008 Olympic Games in Beijing. The campaign however, will also feature ads in print, online, radio and mobile. The New York Times chief advertising officer Denise Warren stated, “This is an exciting pairing of two global organizations, with each one showing a powerful brand on one of the biggest stages in the world—the 2008 Olympics.” Karen Watson, senior vice president of communications for Nielsen also mentioned, “we want to welcome the world to Nielsen, alliance with the New York Times is a wonderful opportunity to showcase Nielsen as a global consumer insights company.”
The campaign is planned to launch this summer, with PLAY being distributed in the Sunday August 3rd edition of the New York Times, as well as the International Herald Tribune in Asia. There are also print ads and website banner ads for each of these publications.


Saturday, March 8, 2008


Metro-monial…what does this mean to you? Well, if you are thinking that it sounds a lot like matrimonial, you are on the right track. is a website that targets the metropolitan user in India. Their newest viral campaign theme “Fire n Ice,” communicates directly to the youth of the metros, and plans to be “India’s only metro-monial site.” It not only influences people to get married; however it talks about relationships both before and after marriage.
The site features animations expressing romance as well as a romantic soundtrack that enables it to cross language barriers creating an understanding of it universal. The “love is in the air” theme shows a boy and a girl that are made for each other. There are also links included which allows users to send the animations to their soul mates! The creative aspects of the site show both the highs and lows of relationships and how to work through bad times. The boy and girl both morph into different animals and objects in response to each other’s moods and feelings.
This seems to be acute site that is targeting young people, and kind of pushing the idea of marriage. I understand that it is saying that it is relationship based, but the title being “simplymarry” is saying that marriage is simple, and you should just do it. Is this really a good message to give to the youth? Different cultures, different ideals.

to read more, click here!

Sunday, March 2, 2008

Come to Canada!

Come to Canada, invent the next Blackberry…that title grabs your interest. What are they talking about? Well, it turns out Canada, specifically the Manitoba region is working on a campaign to entice foreign students to come to Canada. Canada is lagging in their number of international students, where the UK the US and Australia are all flourishing. They are trying to use the idea of coming to Canada to create technological wonders as the main focus of the campaign. Bang marketing in Montreal is working on slogans for this national branding campaign; they are federally sponsored for $2 million. Other than “Imagine inventing the next blackberry,” the slogans include, “The world is my playground, I study in Canada,” as well as “Knowledge without boundaries.”
Canada used to be ranked within the top 5 destinations for foreign students, according to the Canadian Bureau for International Education, but now it has moved down to number 14. This new branding campaign is set to work in tandem with other new federal measures to appeal to international students. There will be scholarships for foreign students these scholarships and the branding campaign is hoped to improve Canada’s poor market share.