Thursday, April 10, 2008

European Commericals vs. American Commercials

This advertisement for a German Energy company called Epuron won an award at the Cannes International Advertising Awards. I find this commercial to be very silly, and similar in a way to other European ads. The commercials we see from other parts of the world are always a little bit more obscure, and therefore interesting. It has to be the rules and regulations that come with advertising. I know here in America there are many rules that must be followed when creating commercials, where in Europe they are not so strict and allow more ideas to slide.
European advertising has been known to try to attract customers through an innovative, opened, sexier and flexible approach to advertising. It has been said that advertising in the US is falling, and that PR is rising, however advertising in Europe is definitely still going strong. It is seen that European advertisers more commonly use the human body to draw interest, and where in America we might want to leave more to imagination, in Europe they do not do that and instead make the consumer focus on the product. Rather than making them think so much into an ad, Europeans show it all, leaving less to the imagination, therefore not distracting from the product.


here is a blog that has a list of funny European commercials

1 comment:

Kim Gregson said...

interesting posts - 10 points